THE RISE OF CEO ACTIVISM
THE RISE OF CEO ACTIVISM - BY SIX SHOOTERS Despite being a relatively new term, CEO activism has been designated a traditional definition which explains it as when a CEO uses the platform and position they have to weigh in on a politically or socially sensitive issue. However, there are a considerable number of individuals who feel “activism” is too strong a word to be used in this particular context. This makes sense when one compares the actions undertaken as a part of “CEO activism” against the efforts of climate change activists. There have been only a few cases where a CEO has gone beyond making a public statement about any issue. While this in itself is commendable, it does not justify the fanaticism associated with the word activism. So now that we understand that “activism” in CEO activism is not to be taken literally, we must look at what exactly one expect from an activist CEO. Marc Benioff, the founder of Salesforce, says that CEO activism is more of an expectation, an...